AMEC Transforms Their Summit with Ventla

In May, AMEC (International Association for the Measurement and Evaluation of Communication) hosted their highly anticipated AMEC Summit in Sofia, Bulgaria. Seeking a comprehensive solution to enhance attendee experience and streamline event management, AMEC partnered with Ventla as their event platform.

Ventla's event app opened a week before the summit, allowing delegates to familiarize themselves with the venue and the vibrant city of Sofia. Attendees could browse detailed information about the summit, review various sessions, and create personalized schedules tailored to their interests.

Ventla’s robust features significantly enhanced attendee engagement. Delegates received timely notifications for their selected sessions, ensuring they never missed a moment. The app’s networking capabilities enabled seamless connections among conference-goers and facilitated meaningful interactions with sponsors.

Ventla provided sponsors and partners with opportunities for exposure and activation, significantly enhancing their involvement in the AMEC Summit. The app facilitated direct engagement with attendees through interactive booth activations, exclusive content, and personalized notifications. Sponsors could share their stories, promote their products, and gather valuable insights from participants.

By leveraging the app's features, sponsors experienced increased visibility and deeper interactions with potential clients. This direct line to delegates ensured that partners received greater value from their participation, creating a win-win scenario for both AMEC and its sponsors.

All sessions during the two-day summit were streamed live via the Ventla platform, allowing remote participation and broadening the summit’s reach. Recorded sessions were subsequently made available on the platform for on-demand viewing, with access periods tailored to different ticket types. This tiered access system provided AMEC with valuable opportunities to monetize the summit content, extending its value beyond the event dates.

One of the standout features praised by attendees was the image gallery, where more than 400 professionally taken photographs were shared. This gallery not only captured the essence of the summit but also served as a cherished memento for participants. Additionally, the social feed within the app became a dynamic space for attendees to share their stories and experiences, fostering a sense of community and engagement.

Ventla’s interactive features empowered attendees to actively participate in the summit. Delegates could ask questions to speakers, engage in real-time polls, and complete summit surveys directly through the app. This interactivity not only enriched the attendee experience but also provided AMEC with valuable data.

As an organization dedicated to measurement, research, and insights in communication, AMEC benefited immensely from Ventla’s data collection capabilities. The app’s ability to gather real-time feedback and engagement metrics seamlessly aligned with AMEC’s mission, providing a deeper understanding of attendee preferences and insights.

AMEC’s partnership with Ventla for their Sofia summit exemplifies how a well-implemented event platform can transform the attendee experience, enhance engagement, and create new opportunities for monetization. Ventla’s comprehensive suite of features not only met but exceeded AMEC’s expectations, setting a new standard for future events.