“It would have been near impossible to get the same engagement without the event app”

A three-day kickoff located in Orsa Grönklitt, Dalarna, Sweden. Over 1000 people housed in several small cottages. Group exercises, workouts, and festivities – most of it outside.

Buses pick up all the attendees, there are certain things on the agenda that need to be followed. Everything needs to run smoothly in order to keep the day on track and get through every activity that is planned during the day.

“The event agency that we worked with recommended MeetApp. We realized the big challenge in being able to communicate with over 1000 people spread out over a huge area, and we needed everyone to be at one place at a specific time.” said Jenny Georgsson, Executive Assistant at the consulting firm Grant Thornton.

Direct communication through push notifications

Instead of handing out over a thousand paper folders of information about the conference, housing and activities, they encouraged their guests to download the MeetApp event app and log in. In the app they could find all the information they needed to have a fun and successful trip – all without the hassle of carrying around 10 stacks of paper.

Jenny Georgsson

“We used the push notification feature a lot. We used it to give out different exercises to groups, to remind people when the bus was leaving and to get people excited about dinner and other activities. By using push notifications, the event came alive and it created more engagement among our attendees. It would have been near impossible to get the same engagement without the app and push notifications.”

The next time Jenny Georgsson was planning a kickoff there was no question that she would be using MeetApp’s event app again. This time it was 470 coworkers heading out to Kolmården in September.

“During our conference in Grönklitt it was the event app company who built the event in the app for me. This time, I built the whole event by myself–it was easy and super fun. I put in all the information – from program items to all the other necessary information.”

Makes it easier to follow-up

Culture and leadership are two important factors at Grant Thornton. Everyone takes responsibility for their actions and they make sure that everyone feels heard. It is very important that each thought and idea that comes out of kickoffs and discussion groups are noted and documented. With MeetApp it is easy to gather all this information in one place.

“The different groups can send in what they come up with straight away in the app, and all you have to do after that is just gather export the answers to an Excel file on your laptop. It makes it so much easier for the people in charge of the event, we don’t have to write everything down on 400 post-it notes to be able to keep track of it.” said Jenny Georgsson who is hoping to plan another event using MeetApp soon.

“It is so great to be able to plan every detail of the event in just one channel.”